The new Leica SL
Role / Art Direction, Visual Design, UI/UX Design, Responsive Design, Styleguide
Agency / Geometry Global, Frankfurt
For the new Leica SL professional camera I designed the responsive launch campaign website, created a comprehensive styleguide and developed the UI/UX for both desktop and mobile devices.
Geometry Global created a campaign film entitled 'Reflections' for the launch of the new Leica-SL camera system.
The campaign film was featured prominently on the website.